The poster depicts a pleasant and sunny setting, with palm trees and typical architecture of the Côte d'Azur, in order to promote Nice as an attractive winter destination. Jules Chéret was a master at combining artistic and commercial elements in his posters, making them both aesthetically pleasing and effective in conveying the advertising message.
The fans present in the poster "L'Hiver à Nice" by Jules Chéret can have several meanings. First of all, they can be interpreted as a symbol of the sophistication and elegance of the women depicted, as well as the potential visitors that the poster aims to attract. Fans were common accessories used by upper-class women in the late 19th century and early 20th century to cool off and protect themselves from the sun. Moreover, the inclusion of the fans in the poster could also serve to highlight the pleasant climate of Nice in winter. While most of Europe experiences harsh cold weather during the winter months, the French Riviera enjoys a milder, sunnier climate. The fans can thus be seen as a reminder that even in winter, Nice offers enough good weather for visitors to enjoy outdoor activities and the sun. Finally, the fans can also be considered as a decorative element adding color and dynamism to the poster.
Chéret's style is characterized by the use of bright colors and flowing shapes, and the fans contribute to this aesthetic by adding visual energy to the composition.