Large Molaroni Pesaro Vase Early 1900s Liberty

In 1880 Vincenzo Molaroni took over the "Benucci e Latti" factory in Pesaro, previously owned by his uncle Pietro Latti and active since 1814, where he had started learning the art of ceramics at a very young age.
The factory produces works of great formal and technical quality, of classic taste and Renaissance inspiration but also some highly innovative works.
In 1881 the factory took part in the Milan Exhibition and the following year in the Turin Exhibition.
In 1884, thanks to the good commercial success achieved, the factory moved to larger premises in via Cassi in Pesaro.
In 1885 the factory, which made use of some talented artists such as the decorator Cesare Gai, Tito Magrini, Vittorio Benvenuti, Enrico Cardinali and Corrado Giuliani, participated with some works in the Universal Exposition of Antwerp and subsequently in all the main events and exhibitions national companies in the sector, always enjoying commercial success and quality certificates.
The brand, used until around 1900, consists of the dry-engraved monogram VM and the writing Pesaro.
In 1900 the company changed its name to "Società Anonima Molaroni & C." and the brand becomes the graphic symbol of a swan with the words Pesaro & MC imprinted in the pasta.
In the same year the first catalog of the manufacture was published, the second edition of which, which illustrated 915 artefacts, was printed in 1908.
From 1908 the manufacturing brand became Molaroni/Pesaro written in blue and in the following years the wording Made in Italy was added.
under the technical direction of Francesco Molaroni the manufacture presents some interesting works at the Exhibition of Decorative Arts in Paris, receiving the applause of Giò Ponti who, citing it in the technical report of the exhibition, defines it as "an old and famous (manufacture) custodian of magnificent techniques" .In 1929, with the great recession, the factory was reborn, my father Francesco Molaroni set up his own business and in partnership with Armando Lugli and Giulio Coli, founded "Ceramiche F. Molaroni & C." the production is contrary to the wording Molaroni Pesaro in block letters and in black paint.
In 1931 the management of the plant passed to Edgardo Ghiselli, brother of Adriana Ghiselli, boss of Francesco Molaroni.
From 1932 it was used by "Molaroni Pesaro" written in black
Upon Francesco's death in 1934, at the end of 1950, the year of his birth, the company was founded in 1934 by Adriana Ghiselli.
In 1952 the figure of Francesco Molaroni and Adriana Ghiselli, Magda and Gabriella Molaroni, took over the family tradition and founded the "Ceramiche Molaroni", with the laboratory in via Luca della Robbia 1 in Pesaro and the ceramic tile company with the holder started later by the Molaroni Pesaro writing.
In this case with collaborative manufacturing, among others: Franco Amaranto, Valentino Angelini, Guerrino Bardeggia, Auro Salvaneschi, Bruno Bruni, Elso Sora, Gilberto Floriani, Maria Antonietta Gallina, Guglielmo Malato, Ferruccio Marchetti, Giorgio Matteini, Tonino Naponelli, Gabriella Pandolfi, Giuseppe Papagni, Bruno Scarparo, Ulrico Schettini Montefiore, Rosetta Tamburini, Romolo Verzolini, Achille Wildi and G.Yony.
The production of this period bears the "Molaroni M. G. Pesaro" brand.
In 1963 the name passed to the Raffaella Molaroni factory and was definitively launched in 1981 when production began, but in 1986 the factory was reborn under the name of "Ceramiche Artistique Molaroni", following the guidance of Marcella Jannone Molaroni, owner of the company. Francis.
Among the collaborators of the last years of the century we remember Gilberta Agabiti, Antonio Delle Rose.
The company still operates.