Art Déco Advertisement For Bianchelli Stores, Rome, 1929: Watercolor With Impish Figure And Toy

Art Déco Advertisement for Bianchelli Stores, Rome, 1929: Watercolor with Impish Figure and Toys - Historic Retail Art

We are offering a 1929 watercolor used for an advertisement for Bianchelli Stores in Rome. This advertising piece, marked by its Art Déco style, depicts an impish figure, possibly inspired by Mephistopheles, who, in flight, spills a sack overflowing with toys and various items such as dolls, plates, light bulbs, a ball, and a jug.

Date: October 29, 1929
Overall Dimensions: 44 cm x 30 cm
Watercolor Dimensions: 23 cm x 31 cm
Style: Art Déco
Material: Watercolor on paper
Condition: Good overall condition. The painted area is in excellent shape, while the outer margins show minor spots and a slight tear in the paper. The inscription "Jolly" appears in the upper left corner.

This advertisement dates from the period between the World Wars, when Bianchelli Stores, located on Via Tritone in Rome, were a prestigious commercial landmark. In 1937, the stores were replaced by the more modern STANDA Stores. The artwork reflects the dynamism and creativity of marketing during that era, celebrating the variety and abundance of the products offered.


Coming from a private collection, this piece represents a rare testament to advertising design and Italian Art Déco style.

This watercolor is not only a historical advertisement but also a captivating example of decorative art, capturing the imagination and taste of the period. It is ideal for vintage art collectors and enthusiasts of advertising history.

For further information or to purchase, please do not hesitate to contact us.