Circa 1970-80
Artist: Marco Silombria
Technique: Mixed media drawing and collage on paper and cardboard
Dimensions: 70 cm x 50 cm
Condition: Good condition
Provenance: This work comes directly from the artist's estate, passed down to his family.
"Automobile Fiat Wedding Cake" is an advertising project by Marco Silombria that blends irony and provocation through Pop Art. Created using a mixed media technique of drawing and collage on paper and cardboard, the piece features a pink cardboard base reminiscent of decorative elements from a child's room or confetti. The Fiat automobile is reimagined as a wedding cake, offering a playful and surreal vision that reflects the artist's post-modern and provocative aesthetic.
Artist's Biography:
Marco Silombria (1940-1995) made a significant impact on Italian advertising and visual art with his innovative and provocative approach. A student of Emilio Scannavino and collaborator with Armando Testa, he created memorable campaigns for Fiat, Facis, Superga, and Defonseca. In the 1980s, he developed an openly homoerotic Pop Art style and co-founded Fuori!, Italy's first gay association, blending Dadaism and Pop Art into a distinctive and provocative visual language.
The aesthetics of the 1970s and 1980s, vividly expressed in Silombria's works, have recently gained renewed popularity and can be seen reinterpreted in the stylized and surreal films of Wes Anderson. The nostalgia for the Pop Art era continues to influence and inspire contemporary atmospheres.
"Automobile Fiat Wedding Cake" offers a fascinating post-modern expression of automotive advertising, characterized by its irony and visual freshness.